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APPLICATION/PROJECT GALLERY

Veja Store Lighting That Floats Between Exposed Beams and Illuminating Product VEJA is a French luxury brand that focuses on using sustainable materials to produce its full range of sneakers and accessories. They are known for creating sneakers in a different way, mixing social projects, economic justice, and ecological materials such as organic cotton, natural rubber, leather, and recycled plastic from Brazil and Peru. The first US store opened in 2020 in New York City’s busy SOHO district and their latest retail space opened its doors across the East River. Veja’s in-house design team collaborated with local architectural firm, Office JDY and lighting design firm, The SEED to create their second location in Williamsburg, Brooklyn. The 2,300 sq.ft. retail space is situated on the ground floor space of a low-rise structure that was constructed in 1960. At the direction of the design team, a section of the building’s original brick walls is exposed while the remainder is dipped in white plaster. The setting also features concrete flooring and untreated timber furnishings and fixtures. According to lighting designer, Lindsey Dietier from the SEED Lighting Design team, the brands minimal aesthetic and sustainable ethos became a driving force behind the design. "Our lighting approach prioritized product illumination while crafting a diffuse environment with a memorable graphic presence." - Lindsey Dieter, The SEED The store features a paired-back aesthetic that’s similar to all its other retail spaces across the planet. To incorporate this look and feel, the design team selected Pure Edge's Lazer Line Indirect / Direct linear fixture in 3000K to provide a fluid line of light that floats just below the unfinished ceiling. Pure Edge’s Lazer Line Indirect / Direct linear fixture is tensioned from wall to wall with turnbuckles and anchors that allow Lazer Line to be positioned 0-90° relative to the mounting surface, creating a 3-dimensional look that is as functional as it is visually interesting. According to Design Director, Lindsey Dieter, there were a few design challenges to navigate during this installation. "The first challenge was to balance between diffuse even light, and effectively lighting the retail products", noted Lindsey. "Pairing the Lazer Line with minimal spotlights hidden between the beams afforded a nice balance between the two." "VEJA's Brooklyn flagship is located on a prominent pedestrian street in Williamsburg, so we wanted to pairthe brand's minimal aesthetic with a strong graphic presence that was visible from the sidewalk. "The thin linear light fixtures, tensioned from wall to wall appearto float between the exposed beams and illuminated product, creating the appearance of a glowing graphic ceiling." - Lindsey Dieter, The SEED "The Lazer Line allowed us to float a luminous ceiling plane below the existing beam structure without using any suspension or hangers from the ceiling. The lines of light provided a diffuse lighting quality that the architect and clients loved for general lighting, partnered with additional focused lighting to highlight the shoes." The second design challenge Lindsey noted was working with the existing conditions of the building. "Mounting the Lazer Line suspension system to textured brick and plaster surfaces was achieved through a great collaboration between PureEdge and the Construction team. We are very happy with the end result." - Lindsey Dieter, The SEED Pure Edge’s Lazer Line Indirect / Direct linear fixture is tensioned from wall to wall with turnbuckles and anchors that allow Lazer Line to be positioned 0-90° relative to the mounting surface, creating a 3-dimensional look that is as functional as it is visually interesting. Both turnbuckle canopies mount to a standard 4" square junction box; the 2" canopy is supplied with a plaster round ring. Canopies may be painted to blend into the wall/ceiling for a seamless look. For compact shipment and storage, Lazer Line coils like a retractable tape measure; when uncoiled, Lazer Line becomes a 0.6" wide channel that traverses virtually any flat surface. The channel and lens are easily cut in the field. For longer runs, feed power from both ends. For custom designs and quotes, send drawings to: design@PureEdgeLighting.com. Lighting System: Pure Edge Lazer Line Lighting Designers: Golsana Heshmati - Principal, Sarah Gentile - Lighting Designer and Lindsey Dieter - Design Director - The SEED Architect: Office JDY Photography: © Eric Petschek

APPLICATION/PROJECT GALLERY

Veja Store
Lighting That Floats Between Exposed Beams and Illuminating Product VEJA is a French luxury brand that focuses on using sustainable materials to produce its full range of sneakers and accessories. They are known for creating sneakers in a different way, mixing social projects, economic justice, and ecological materials such as organic cotton, natural rubber, leather, and recycled plastic from Brazil and Peru. The first US store opened in 2020 in New York City’s busy SOHO district and their latest retail space opened its doors across the East River. Veja’s in-house design team collaborated with local architectural firm, Office JDY and lighting design firm, The SEED to create their second location in Williamsburg, Brooklyn. The 2,300 sq.ft. retail space is situated on the ground floor space of a low-rise structure that was constructed in 1960. At the direction of the design team, a section of the building’s original brick walls is exposed while the remainder is dipped in white plaster. The setting also features concrete flooring and untreated timber furnishings and fixtures. According to lighting designer, Lindsey Dietier from the SEED Lighting Design team, the brands minimal aesthetic and sustainable ethos became a driving force behind the design. "Our lighting approach prioritized product illumination while crafting a diffuse environment with a memorable graphic presence." - Lindsey Dieter, The SEED The store features a paired-back aesthetic that’s similar to all its other retail spaces across the planet. To incorporate this look and feel, the design team selected Pure Edge's Lazer Line Indirect / Direct linear fixture in 3000K to provide a fluid line of light that floats just below the unfinished ceiling. Pure Edge’s Lazer Line Indirect / Direct linear fixture is tensioned from wall to wall with turnbuckles and anchors that allow Lazer Line to be positioned 0-90° relative to the mounting surface, creating a 3-dimensional look that is as functional as it is visually interesting. According to Design Director, Lindsey Dieter, there were a few design challenges to navigate during this installation. "The first challenge was to balance between diffuse even light, and effectively lighting the retail products", noted Lindsey. "Pairing the Lazer Line with minimal spotlights hidden between the beams afforded a nice balance between the two." "VEJA's Brooklyn flagship is located on a prominent pedestrian street in Williamsburg, so we wanted to pairthe brand's minimal aesthetic with a strong graphic presence that was visible from the sidewalk. "The thin linear light fixtures, tensioned from wall to wall appearto float between the exposed beams and illuminated product, creating the appearance of a glowing graphic ceiling." - Lindsey Dieter, The SEED "The Lazer Line allowed us to float a luminous ceiling plane below the existing beam structure without using any suspension or hangers from the ceiling. The lines of light provided a diffuse lighting quality that the architect and clients loved for general lighting, partnered with additional focused lighting to highlight the shoes." The second design challenge Lindsey noted was working with the existing conditions of the building. "Mounting the Lazer Line suspension system to textured brick and plaster surfaces was achieved through a great collaboration between PureEdge and the Construction team. We are very happy with the end result." - Lindsey Dieter, The SEED Pure Edge’s Lazer Line Indirect / Direct linear fixture is tensioned from wall to wall with turnbuckles and anchors that allow Lazer Line to be positioned 0-90° relative to the mounting surface, creating a 3-dimensional look that is as functional as it is visually interesting. Both turnbuckle canopies mount to a standard 4" square junction box; the 2" canopy is supplied with a plaster round ring. Canopies may be painted to blend into the wall/ceiling for a seamless look. For compact shipment and storage, Lazer Line coils like a retractable tape measure; when uncoiled, Lazer Line becomes a 0.6" wide channel that traverses virtually any flat surface. The channel and lens are easily cut in the field. For longer runs, feed power from both ends. For custom designs and quotes, send drawings to: design@PureEdgeLighting.com. Lighting System: Pure Edge Lazer Line Lighting Designers: Golsana Heshmati - Principal, Sarah Gentile - Lighting Designer and Lindsey Dieter - Design Director - The SEED Architect: Office JDY Photography: © Eric Petschek
Columbus Central Elementary School
Architect: Corner Greer & Associates (CGA Architects) Photographer: Essential Images Photography | Milt Mounts
Hotel Excelsior
Lamps Used: Break Corner Break Line Peak Table Pivot Cone Y-Pot Globo Floor

PRODUCT NEWS & INSPIRATION

Mira Mira is designed to provide functional illumination indirectly, using ceilings and walls as a reflector. Mira provides an asymmetric distribution that directs an even illuminationtowards ceiling and walls, minimizing hotspots and shadows. The luminaires are designed to use both ceiling and wall surfaces to reflect sufficient light into a space to functionally illuminate desks and floors indirectly.Designers can specify wall throw, ceiling throw, or a combination of both in the same run to deliver the right amount of light on a surface. A combined wall and ceiling wash offers up to 2302 delivered lumens per foot. The luminaire is available in one-foot increments as a pendant, wall mount, ceiling mount, or mullion block mount, in lengths from two to eight feet. Multiple lengths may be connected to create continuous runs; 90-degree inner and outer corners give the flexibility to change direction within a space. A pendant version of Mira with symmetric light distribution is also offered. It is available with indirect batwing illumination and direct Lambertian illumination, each delivering up to 1153 lumens per foot. Miraluminaires feature a slim, angled profile for a contemporary look that enhances a variety of surroundings. Designers can play with different mountings and distributions, making it a good fit for the perimeter of a room, along a corridor, or in more open spaces. As a ceiling mount, for example, Mira enables even wall illumination without the need for a cove. The exterior finish may be white, black, titanium, or a custom color or RAL number. These fixturesare enabled with the nLight® AIR network control system to manage lighting throughout indoorspaces, reducing energy costsand improving occupant comfort with dim to warm and white tuning. Mira is assembled in America and complies with the Buy America(n) Act (BAA) government procurement requirements under FAR, DFARS, and DOT.

PRODUCT NEWS & INSPIRATION

Mira
Mira is designed to provide functional illumination indirectly, using ceilings and walls as a reflector. Mira provides an asymmetric distribution that directs an even illuminationtowards ceiling and walls, minimizing hotspots and shadows. The luminaires are designed to use both ceiling and wall surfaces to reflect sufficient light into a space to functionally illuminate desks and floors indirectly.Designers can specify wall throw, ceiling throw, or a combination of both in the same run to deliver the right amount of light on a surface. A combined wall and ceiling wash offers up to 2302 delivered lumens per foot. The luminaire is available in one-foot increments as a pendant, wall mount, ceiling mount, or mullion block mount, in lengths from two to eight feet. Multiple lengths may be connected to create continuous runs; 90-degree inner and outer corners give the flexibility to change direction within a space. A pendant version of Mira with symmetric light distribution is also offered. It is available with indirect batwing illumination and direct Lambertian illumination, each delivering up to 1153 lumens per foot. Miraluminaires feature a slim, angled profile for a contemporary look that enhances a variety of surroundings. Designers can play with different mountings and distributions, making it a good fit for the perimeter of a room, along a corridor, or in more open spaces. As a ceiling mount, for example, Mira enables even wall illumination without the need for a cove. The exterior finish may be white, black, titanium, or a custom color or RAL number. These fixturesare enabled with the nLight® AIR network control system to manage lighting throughout indoorspaces, reducing energy costsand improving occupant comfort with dim to warm and white tuning. Mira is assembled in America and complies with the Buy America(n) Act (BAA) government procurement requirements under FAR, DFARS, and DOT.
Moment
Moment combines disciplined design with functional versatility. Its modern and minimalist aesthetic, characterized by elemental geometries, smooth lines, and hidden structural components, ensures seamless integration into any installation environment. Adaptability is an integral component of Moment’s design. Whether illuminating the sweep of a public square or lighting a landscape path, the Moment line was designed to define and capture every step along the way. Options include variable pole height, diverse mounting configurations, and advanced lighting technologies that can be customized to any purpose. Its dynamic versatility allows Moment to beautifully complement projects of any size and scope.
Prospot 13
If you only pick one projector, make it 13 Delivering up to 107 Lm/W, 11,338 total lumens, and a mind-boggling 1 million+ CBCP, Prospot 13 is modest in size but performs like a beast. With your choice of optics and spectral outputs, plus a modular architecture that makes field service a snap, the 3G-vibration, IK10-impact, and IP66-rated Prospot 13 is the most durable and configurable projector you’ll ever meet.

PRODUCT STORY - Bullard Bollards

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PRODUCT STORY - Bullard Bollards

Think Bollard. Think Bullard.

MY PROJECTS

  • Create and Manage Your Projects.
    Communicate and Collaborate.

INDUSTRY EVENTS

IALD Enlighten Americas 2024 October 17 - 19, 2024, San Diego, California, USA The pinnacle of the lighting design industry’s leading conference series, EA24 will offer a comprehensive and enriching experience for hundreds of attending professionals from around the world. As a most valued educational opportunity, Enlighten conferences provide a platform for industry professionals to gain insights into the latest trends, technologies, and best practices in architectural lighting design. Through workshops, seminars, and presentations, attendees can enhance their knowledge and skills. Featured talks and presentations by industry leaders and renowned designers serve as a source of inspiration, sparking creativity and innovation. The three-day event brings together a diverse group of professionals from various sectors of the lighting design industry, including designers, manufacturers, architects, engineers, and researchers. This creates a valuable networking environment where attendees can connect, share experiences, and establish new relationships. Since 2022, Enlighten conferences also feature curated exhibitions and showcases of the latest lighting products, technologies, and solutions. This allows attendees to stay updated on advancements in the field, get hands-on experience with new products, and provide direct feedback to manufacturers. Held in the warm, sunny, and inviting Rancho Bernardo region of northern San Diego, IALD Enlighten Americas 2024 is certain to be another unforgettable and enriching professional convention experience. Make plans for you and your colleagues to spend 17 to 19 October with the IALD and the leading edge of the lighting design community at the Rancho Bernardo Inn, and let the IALD Enlighten Americas 2024 experience #SparkInspiration within you.
UPCOMING EVENTS

INDUSTRY EVENTS

IALD Enlighten Americas 2024
October 17 - 19, 2024, San Diego, California, USA
The pinnacle of the lighting design industry’s leading conference series, EA24 will offer a comprehensive and enriching experience for hundreds of attending professionals from around the world. As a most valued educational opportunity, Enlighten conferences provide a platform for industry professionals to gain insights into the latest trends, technologies, and best practices in architectural lighting design. Through workshops, seminars, and presentations, attendees can enhance their knowledge and skills. Featured talks and presentations by industry leaders and renowned designers serve as a source of inspiration, sparking creativity and innovation. The three-day event brings together a diverse group of professionals from various sectors of the lighting design industry, including designers, manufacturers, architects, engineers, and researchers. This creates a valuable networking environment where attendees can connect, share experiences, and establish new relationships. Since 2022, Enlighten conferences also feature curated exhibitions and showcases of the latest lighting products, technologies, and solutions. This allows attendees to stay updated on advancements in the field, get hands-on experience with new products, and provide direct feedback to manufacturers. Held in the warm, sunny, and inviting Rancho Bernardo region of northern San Diego, IALD Enlighten Americas 2024 is certain to be another unforgettable and enriching professional convention experience. Make plans for you and your colleagues to spend 17 to 19 October with the IALD and the leading edge of the lighting design community at the Rancho Bernardo Inn, and let the IALD Enlighten Americas 2024 experience #SparkInspiration within you.
NALMCO Annual Convention & Trade Show
October 20 - 23, 2024, Omni Orlando Resort at ChampionsGate Champions Gate, Florida
Join us in celebrating NALMCO’s 71st Annual Convention with our special 70th Anniversary video! Discover why NALMCO conventions are must-attend events and the invaluable benefits of NALMCO membership. Dive into our rich history, highlighting seven decades of excellence and innovation in the lighting industry. This inspiring video showcases the community, professional growth, and lasting impact that make NALMCO a pivotal organization for lighting professionals.
Hong Kong International Lighting Fair (Autumn Edition)
October 27 - 30, 2024, Hong Kong
Light Up Every Opportunity The HKTDC Hong Kong International Lighting Fair (Autumn Edition) and the HKTDC Hong Kong International Outdoor and Tech Light Expo together form a world-renowned lighting marketplace that presents an extensive array of innovative and state-of-the-art lighting products and solutions, creating dazzling business opportunities for buyers to explore.

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