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ELLI SUPERMARKET TURNING A SHOP INTO AN EXPERIENCE: THE ELLI SUPERMARKET IN DELBRÜCK OPTS FOR AN EMOTIVE LIGHTING CONCEPT FROM ZUMTOBEL Delbrück (Germany) is home to one of 18 Elli grocery shops in total. One of the things that sets it apart is its range: a wide variety of over 20,000 items, a broad selection of fresh produce and a regional focus have been attracting customers since 1968. The 2,000 m2 supermarket has now been fitted with future-ready lighting solutions from Zumtobel, providing the different areas not only with functional illumination but with a nuanced lighting concept to show them literally in their best light. Shopping is an experience for the senses. We have become acutely aware during the coronavirus pandemic of how much we miss leisurely wandering around the shops and discovering something new. Even supermarket shopping is now a welcome change, with various concepts increasingly turning this into an experience – above all for the senses. Light plays a key role in this experience as it can bring branded environments and even entire architectures to life. Natural lighting is essential in supermarkets, especially in areas with fresh produce. Modern technology can be cleverly orchestrated to introduce light only where it is actually needed. This provides optimum guidance for the customer and also dramatically reduces the power consumed per square metre. Insufficient light can be just as disruptive as too much though: sudden glare can deter customers, for example. With control systems, it is now possible to regulate brightness and sequences according to the time of day to create dynamic lighting scenarios that adapt to the environment. High standards for accessibility and sustainability As well as an impressive range of produce, the Elli supermarket in Delbrück is also committed to accessibility, a multi-generation overall concept and consistent application of the latest technical standards. Examples of these include a heat recovery system and CO2-controlled cooling technology that does away with the need for refrigerant. The shop's entire lighting is delivered by a custom LED lighting solution from Zumtobel. The lighting designer was tasked with using light to create different zones, accentuating the fresh food sections for fruit and veg and the service counter as well as the non-food and till areas. Suitable lighting solutions were also fitted for the aisles and secondary areas and outside for the façade and car park. Each area was given its own lighting solution, providing uniformity overall and helping customers find their way around the store. Glare-free lighting for a natural setting As the shop's interior is dominated by dark colours, the challenge for the lighting was to use light efficiently to showcase the main areas and products. Spotlights are used to illuminate the fresh produce in the fruit and veg section, at the meat, sausage, fish and cheese counters and the baked goods. These lights have the perfect light colour and colour rendering to showcase the produce and to set the scene in a natural way without any distortion. The shelves were given the dimmable TECTON C in black, boasting impressive light output and design but also using double asymmetric light distribution and vertical lighting to bring light wherever it is needed and place the focus on the produce. The Wide Shelf Beam (WSB) look lights up vertical surfaces and provides basic lighting for the floor and in the shelf aisles. Additional spotlights on the TECTON continuous row illuminate the displays and provide orientation. The till areas, the car park and the mall were fitted with lighting solutions from Thorn, a Zumtobel affiliated brand.

GET INSPIRED. PROJECT GALLERY

ELLI SUPERMARKET
TURNING A SHOP INTO AN EXPERIENCE: THE ELLI SUPERMARKET IN DELBRÜCK OPTS FOR AN EMOTIVE LIGHTING CONCEPT FROM ZUMTOBEL Delbrück (Germany) is home to one of 18 Elli grocery shops in total. One of the things that sets it apart is its range: a wide variety of over 20,000 items, a broad selection of fresh produce and a regional focus have been attracting customers since 1968. The 2,000 m2 supermarket has now been fitted with future-ready lighting solutions from Zumtobel, providing the different areas not only with functional illumination but with a nuanced lighting concept to show them literally in their best light. Shopping is an experience for the senses. We have become acutely aware during the coronavirus pandemic of how much we miss leisurely wandering around the shops and discovering something new. Even supermarket shopping is now a welcome change, with various concepts increasingly turning this into an experience – above all for the senses. Light plays a key role in this experience as it can bring branded environments and even entire architectures to life. Natural lighting is essential in supermarkets, especially in areas with fresh produce. Modern technology can be cleverly orchestrated to introduce light only where it is actually needed. This provides optimum guidance for the customer and also dramatically reduces the power consumed per square metre. Insufficient light can be just as disruptive as too much though: sudden glare can deter customers, for example. With control systems, it is now possible to regulate brightness and sequences according to the time of day to create dynamic lighting scenarios that adapt to the environment. High standards for accessibility and sustainability As well as an impressive range of produce, the Elli supermarket in Delbrück is also committed to accessibility, a multi-generation overall concept and consistent application of the latest technical standards. Examples of these include a heat recovery system and CO2-controlled cooling technology that does away with the need for refrigerant. The shop's entire lighting is delivered by a custom LED lighting solution from Zumtobel. The lighting designer was tasked with using light to create different zones, accentuating the fresh food sections for fruit and veg and the service counter as well as the non-food and till areas. Suitable lighting solutions were also fitted for the aisles and secondary areas and outside for the façade and car park. Each area was given its own lighting solution, providing uniformity overall and helping customers find their way around the store. Glare-free lighting for a natural setting As the shop's interior is dominated by dark colours, the challenge for the lighting was to use light efficiently to showcase the main areas and products. Spotlights are used to illuminate the fresh produce in the fruit and veg section, at the meat, sausage, fish and cheese counters and the baked goods. These lights have the perfect light colour and colour rendering to showcase the produce and to set the scene in a natural way without any distortion. The shelves were given the dimmable TECTON C in black, boasting impressive light output and design but also using double asymmetric light distribution and vertical lighting to bring light wherever it is needed and place the focus on the produce. The Wide Shelf Beam (WSB) look lights up vertical surfaces and provides basic lighting for the floor and in the shelf aisles. Additional spotlights on the TECTON continuous row illuminate the displays and provide orientation. The till areas, the car park and the mall were fitted with lighting solutions from Thorn, a Zumtobel affiliated brand.
Lilla Torg
A specially designed urban luminaire In 2005, ateljé Lyktan began working with Kristianstad Municipality on a specially designed urban luminaire. Adorned with "C4", the town's coat of arms, in brass, the luminaire communicates pride and a unique artistic expression. The light in the top of the lamp is controlled via wireless DMX and the light in the luminaire is diffused via microprismatic acrylic glass to flow over the town's streets and squares through the clear glass shade. Town of Christian Kristianstad was founded in 1614 by King Christian IV of Denmark, the city's name literally means 'Town of Christian'. "C4", the town's coat of arms, is frequently used as an abbreviation for the city. The Orange City Kristianstad became Swedish with the peace in Roskilde in 1658 when Denmark lost Skåne to Sweden. Many memorials are connected to the time when Kristianstad was Danish and was a modern fortification city. In the middle of the 19th century, the fortifications were demolished, the fortifications were filled and replaced by tree-lined boulevards according to patterns from Paris and a trading town began to emerge. Then why is the city orange? Because of the city's colourful handball team. Client: Kristianstad Municipality Luminaire design: The Studio
C4 Shopping
C4 Shopping is a modern and sustainable meeting place with inspiring shops, great restaurants and green oases under the same high ceiling.

PRODUCT NEWS & INSPIRATION

MARKLINE 101 & MARKCOVE 102
KEEP A LOW PROFILE Gain superior design flexibility from a low profile. With cutting-edge optical performance that precisely places static or dynamic light, Markline 101 and Markcove 102 linear accent and cove lighting solutions create bold statements from minimal aperture. Complete with multiple mounting options and lengths at 12 inches and more. Greater design options come from less luminaire. UNMATCHED OPTICS Make a bold statement. A multi-diode emitter for tunable white and dynamic color enhances the blending of light, critical in near-field and tight beam applications. Choose from 7 precise distribution options ranging from 9° x 9° to 120° x 120° and asymmetric wall wash. DELIBERATELY DESIGNED FOR SMALL SPACES With horizontal surface, vertical surface, cove and cable-suspended mounting options, Markline 101 and Markcove 102 enable lighting designers to push the limits of lighting design. 12-inch lengths allow for curved configurations, while the 18-inch cove option allows for 6-inch increments. MORE ELEMENTS - 250 to 1000 lumens per foot - 120-277 onboard driver - Honeycomb and louver baffle options - Glare shield - Clear lens standard with frosted and partially frosted lens options
Incito™ 4" Direct-Indirect Cylinders
Our new direct-indirect wall mount cylinder not only emits light in both direction, it lets you specify downlight and uplight optics independently. Whether it is grazing, creating contrast, or bringing depth to vertical surfaces, you can achieve your desired lighting effect. Incito™ high-center beam distributions produce a sharp contrast with crisp highlights and deep shadows. With twelve different optical distributions available, ranging from 10-degree beam angle to a 65-degree beam angle, allow designers to achieve a unique specifications for their project. Additionally, four accessory options are available to expand the illumination offering even further for a customizable finish. Wet location and IP66 options are available, ensuring the cylinders are suitable for outdoor applications within harsh climate conditions. Cylinders are also offered in over 19 vivid colors to give designers the freedom to maintain the design aesthetic.
Eave
DESIGN A decorative acoustic pendant with a nominal 11" height and lengths from 3' to 6' in 1-foot increments. Real wood end caps and matching canopies made of rift sawn oak available in three colorations, black and white painted canopies also available. Uses AirCore™: patent pending, eco-friendly technology to maximize sound absorption and reduce ecological impact. Acoustic material is available in a wide color palette, ranging from neutral to bold, to provide design flexibility and personalization for any project. PERFORMANCE Lambertian or wide batwing indirect distribution, Lambertian direct distribution. Acoustic housing material is made of 100% polyester containing up to 50% of recycled plastic bottles (PET). Declare certified, LBC Red List Free. ASTM E-84 Class A / CAN ULC S102 fire rating and moisture resistant. APPLICATION Ideal for commercial offices: reception, teamwork and hospitality areas, conference rooms, as well as educational facilities. Companion to the Seem 1 Acoustic and Seem 1 Acoustic Trio products with a matching nominal baffle width and shared PET felt color palette.

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NeoCon 2021
June 14th-16th, 2021. Merchandise Mart, Chicago, IL.
Held every June at The Mart in Chicago since 1969, NeoCon serves as the commercial design industry’s launch pad for innovation—offering ideas and introductions that shape the built environment today and into the future.
EXPOLUX 2021
July 5th-8th, 2021. Expo Center Norte, Sao Paulo, Brazil
Expolux is a major channel between technical and decorative lighting brands and architects, engineers, lighting designers, designers, lighting technicians, interior designers, specifiers, lighting retailers in general, pharmaceutical, petrochemical and mining companies as well as many other professionals from many other domestic and internationals industries.
LEDucation 2021
August 17th -18th, 2021. Location: New York Hilton Midtown. New York City, New York
Lighting designers, innovators, thought leaders, and industry influencers from across the globe are invited to share their passion and expertise at the 2021 LEDucation Conference. Topic areas include, but not limited to, deconstructed lighting case studies; codes and compliance issues; lighting for health and wellbeing; design and construction tools, markets, and methodologies; the business of lighting; and emerging LED, OLED, and controls technologies.

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