PROJECT DETAILS
Daily Paper
New York, USA
Installed Products
Dutch fashion label Daily Paper opened its’ inaugural shop in the US on a corner plot in East Manhattan, New York. The two-story Daily Paper store spans 1,140 square feet and occupies a prominent corner building in Manhattan’s Lower East Side. This unique brand started life as a lifestyle blog before evolving into the fashion brand it is today, producing Afrofuturism-inspired clothing collections that take cues from different facets of the three founder’s African heritage.
The brand has two original storefronts in Amsterdam and the New York location is its first North American retail venture. Located on the corner of Delancey and Chrystie Street in the Manhattan’s Lower East Side neighborhood, it’s striking visual exterior is comprised of over 13,000 flattened aluminum cans that decorate the facade and make a unique visual statement.
The store was designed in partnership with interior architect designer Heather Faulding of 4plus Design, who extended the ancient-yet-modern exterior to the location’s interior with statues, mosaic, arches, a glass floor, coffee bar, lounge and mural. Heather Faulding subtly incorporated references to both Dutch and African culture into the overall design of the new US flagship location. Focal lighting features include some of Targetti’s most popular products for the retail sector: OZ 48V System, RAY MICRO LED Track Projector and DuraTape Strip Light.
Tiny Fixture for Tiny Spaces
Targetti's magnetic 48V modular system - OZ, delivers a versatile, intuitive and easy to install solution with multiple system configurations. The vaulted feature of the Daily Paper skylight required a compact track fixture that would fit within a narrow 2ft alcove. The lighting design team utilized Targetti's OZ magnetic 48V modular system in a surface mount track and OZ Small Adjustable (1" x 1") 4W LED light module in 3500K to fit within the tight space. The 1" width of the OZ powertrack and OZ Light module provided the ideal measurement to install in the alcove and stairwell landing to second floor.
Looking Up…
The vignette windows and massive glass cutout pulls light from the skylight and serves as a window to the second floor.
DESIGNED for Changing Environments
Targetti’s Ray Micro was the ideal choice to provide a versatile, yet powerful LED track projector for this retail setting. These track fixtures are adjustable from 0° a -90° on the vertical plane and 359° on the vertical plane and can produce different optical effects with precise light beams in a choice of spot or medium wide flood. They are an ideal luminaire to highlight ever-changing retail settings in a skillful contrast of light and shade. The mechanical friction lock and aiming system ensures the center of gravity always remains in axis with the track regardless where it is aimed. Available in 3000K and 4000K with dimming and track options.
One Fixture...Multiple Solutions
When designs require a spot free, consistent color tape light for accent, coves, toe-kicks and general illumination where a tape light is required, the family of DuraTape Light Lines delivers multiple options. The lighting design team selected DuraTape ES - a high CRI (95), extreme spacing (0.33” OC LED Spacing /36 LEDs per foot) LED static tape light in a 4.4W, 3500K color temperature for various applications throughout the space.
The design intent of the ground floor was to be reminiscent of a museum setting, with bright-white surfaces and tall glass cabinets that display accessories. These displays are illuminated with DuraTape ES in linear channels. In addition, artistic lines of light are recessed into the wall creating a unique visual pattern in the ceiling that plays off the nearby mirrors.
Lighting Design: 4 Plus Design International, Heather Faulding
Photos: ©Andrew Matusik Photography
Contractor: Norwood Technical, Dave Tomaselli and Sergio Fernandez
Architect: 4 Plus Design International
Mural: Fuschia Steward
The brand has two original storefronts in Amsterdam and the New York location is its first North American retail venture. Located on the corner of Delancey and Chrystie Street in the Manhattan’s Lower East Side neighborhood, it’s striking visual exterior is comprised of over 13,000 flattened aluminum cans that decorate the facade and make a unique visual statement.
The store was designed in partnership with interior architect designer Heather Faulding of 4plus Design, who extended the ancient-yet-modern exterior to the location’s interior with statues, mosaic, arches, a glass floor, coffee bar, lounge and mural. Heather Faulding subtly incorporated references to both Dutch and African culture into the overall design of the new US flagship location. Focal lighting features include some of Targetti’s most popular products for the retail sector: OZ 48V System, RAY MICRO LED Track Projector and DuraTape Strip Light.
Tiny Fixture for Tiny Spaces
Targetti's magnetic 48V modular system - OZ, delivers a versatile, intuitive and easy to install solution with multiple system configurations. The vaulted feature of the Daily Paper skylight required a compact track fixture that would fit within a narrow 2ft alcove. The lighting design team utilized Targetti's OZ magnetic 48V modular system in a surface mount track and OZ Small Adjustable (1" x 1") 4W LED light module in 3500K to fit within the tight space. The 1" width of the OZ powertrack and OZ Light module provided the ideal measurement to install in the alcove and stairwell landing to second floor.
Looking Up…
The vignette windows and massive glass cutout pulls light from the skylight and serves as a window to the second floor.
DESIGNED for Changing Environments
Targetti’s Ray Micro was the ideal choice to provide a versatile, yet powerful LED track projector for this retail setting. These track fixtures are adjustable from 0° a -90° on the vertical plane and 359° on the vertical plane and can produce different optical effects with precise light beams in a choice of spot or medium wide flood. They are an ideal luminaire to highlight ever-changing retail settings in a skillful contrast of light and shade. The mechanical friction lock and aiming system ensures the center of gravity always remains in axis with the track regardless where it is aimed. Available in 3000K and 4000K with dimming and track options.
One Fixture...Multiple Solutions
When designs require a spot free, consistent color tape light for accent, coves, toe-kicks and general illumination where a tape light is required, the family of DuraTape Light Lines delivers multiple options. The lighting design team selected DuraTape ES - a high CRI (95), extreme spacing (0.33” OC LED Spacing /36 LEDs per foot) LED static tape light in a 4.4W, 3500K color temperature for various applications throughout the space.
The design intent of the ground floor was to be reminiscent of a museum setting, with bright-white surfaces and tall glass cabinets that display accessories. These displays are illuminated with DuraTape ES in linear channels. In addition, artistic lines of light are recessed into the wall creating a unique visual pattern in the ceiling that plays off the nearby mirrors.
Lighting Design: 4 Plus Design International, Heather Faulding
Photos: ©Andrew Matusik Photography
Contractor: Norwood Technical, Dave Tomaselli and Sergio Fernandez
Architect: 4 Plus Design International
Mural: Fuschia Steward
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